BRANDING

When it comes to branding, we know how to make an impression that lasts, at prices to suit any budget.

From complete packages of promotional items to workwear and sportswear, we’ll work with you to brand your merchandise, clothing and apparel.

With the latest sought-after skills across embroidery, screen printing, debossing, digital transfers, supacolour, sublimation, digital printing and more, our experienced team can help you make an impact.

Embroidery

Embroidery is an excellent way to add your brand to bags, apparel and other textile products.

It offers higher perceived value and a depth of branding quality which other processes can’t match with the finished image having a slightly raised effect.

Embroidery uses rayon thread which is stitched into the product.

 

PROS

  • Only one setup charge applies per position for up to 12 thread colours.
  • High perceived value.
  • Produces a quality result that other applications can’t match.
  • Uses durable rayon thread for maximum wear and tear.
  • Suitable for bags, clothing and other textiles.
  • Allows for individual naming.

CONS

  • Only approximate PMS colour matches are possible –see our thread colour chart for the closest colour match.
  • It is best to avoid both fine detail and font sizes which are less than 4 mm high in the artwork.
Screen Printing

Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.

PROS

  • Can be printed on flat and cylindrical products.
  • Close PMS matches are possible on white or light-coloured products.
  • Ideal for large solid areas of colour.
  • Most inks are quick drying and can be shipped immediately after printing.
  • Metallic gold and silver are available.

CONS

  • Halftones and very fine lines are not recommended.
  • Close PMS matches are more difficult on darker products.
  • Unable to print variable data.
  • A setup charge applies for each colour to be printed.
Supacolour Wearables

Supacolour wearables are a new generation print, developed to withstand the rigours of washing machines and frequent wear.

With the same low set-up cost for any number of colours, Supacolour Wearables are a revolutionary cost-effective step forward in printed apparel.

PROS

  • The most cost-effective printed apparel option.
  • Any logo can be reproduced in full colour and detail, with no compromises.
  • No raised edge or thick texture to it like other types of printing.
  • Produced with the latest technology and sourced from eco-friendly materials and processes for a safe and sustainable printing option.

CONS

  • Cannot be applied to hardware.
Digital Transfers

Digital Transfers are used for branding fabrics using transfer paper using a digital printing machine then heat-pressed onto the product.

 

PROS

  • Cost-effective method for producing spot colour or full colour transfers.
  • Crisp, clear artwork reproduction is possible even on textured fabrics.
  • Has a matte finish and will not crack or fade under normal circumstances.
  • One set-up charge is required for any number of print colours.

CONS

  • Only approximate PMS colours can be reproduced.
  • Some colours cannot be reproduced including metallic silver and gold.
  • A thin, clear line of glue can sometimes be seen around the edges of the image.
Digital Printing

Digital Printing is applied to media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.

PROS

  • Ideal for producing vivid full-colour images as well as spot-colour branding.
  • Can print variable data including individual names.
  • One set up charge is required for any number of colours.
  • Can be cut to special shapes.
  • The branding can be applied right to the edges of the product. A 3mm bleed should be added to the
    artwork if goes to edge of product.

CONS

  • Only approximate PMS colours can be reproduced.
  • Metallic gold and silver colours are not available.
Laser Engraving

Laser engraving produces a permanent natural finish using a laser to mark the product.

Different materials produce different effects when engraved so pre-production samples are highly recommended.

PROS

  • Higher perceived value than other forms of branding.
  • Branding becomes part of the surface and is permanent.
  • Gives a similar finish to etching on glassware at a much lower cost.
  • Can mark curved or uneven products.
  • Can produce variable data including individual names.

CONS

  • The size of branding areas is limited on curved surfaces.
  • Fine detail can be lost on smaller products like pens.
Pad Printing

Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate.

PROS

  • Can be used on curved or uneven products.
  • Close PMS matches are possible on white or light-coloured products.
  • Metallic gold and silver are available.

CONS

  • Halftones cannot be consistently reproduced.
  • Branding area size is limited on curved surfaces.
  • Unable to print variable data.
  • Close PMS matches are more difficult on darker products.
  • Minor print distortion may occur on uneven or curved surfaces.
  • Pad print inks must be cured before the product can be shipped.
  • Setup charge is required for each colour to be printed.
Debossing and Embossing

Debossing or embossing is created by pressing a hot engraved metal plate into the surface of a product with a lot of pressure.

Debossing produces a permanent image below the product’s surface, with embossing raising it above the surface.

PROS

  • Higher perceived value than other forms of branding.
  • Branding becomes part of the product and is permanent.
  • The product can be shipped as soon as heat pressing is finished.
  • One initial cost only for plate setup. Plate able to be used across multiple orders (if no changes to design) at no additional cost.

CONS

  • Higher initial setup cost than other forms of branding as an engraved metal plate must be made.
Artwork Requirements

For all branding options, vector files are preferred (suitable file types are ai/ .eps/ .pdf/ or jpg).